Tobago was awarded Silver in the Travel Industry Club Destination Awards held in Germany on September 13, in recognition of the Tobago Tourism Agency Limited’s evolved strategy for the industry in response to COVID-19, and on-island initiatives aimed at repositioning the destination for recovery.
Travel Industry Club is an influential association of travel leaders in Germany – the largest outbound tourism country in Europe, and a key source market for many long-haul destinations such as Tobago.
The TIC Destination Award honours a country/island/city/region that has changed in the past months, evolving their tourism development and marketing strategies in areas of hygiene, safety and sustainability since the onset of the COVID-19 pandemic.
Winners are selected after a rigorous pre-selection process and anonymous voting by a jury made up of experts from all segments of the travel industry as well as trend researchers, management consultants, agencies and publishers.
The Tobago Tourism Agency Limited’s submission for Tobago was awarded Silver (2nd place) in the Destination Award category, surpassing big players such as Germany’s most popular holiday destination, Bavaria, strong destination leaders like Tenerife and Slovenia, and competing long-haul destinations including Columbia.
The Gold award went to the Hunsrück-Hochwald National Park in Germany.
Tobago’s submission included details on the WTTC “Safe Travels” stamp, tourism sector relief grants, responsive international marketing campaigns, and on-island sustainability initiatives, including the Blue Flag and Green Key certification programs.